Search Engine Optimisation (SEO) has never been more relevant or more important to Australian businesses. As more and more search online to find the products or services they need, your business’s online visibility will have a greater influence on your overall success. Competition for organic search rankings then is also set to increase, as more and more business realise the importance of SEO.
Ranking high on Google isn’t easy, and it’s a long term commitment. It isn’t something anyone can do either, you need a SEO professional with years of knowledge and expertise. With Pixel Pie you get two such individuals. We’re here to help Perth businesses navigate through the torrential tides of Google’s search engine rankings and ultimately aim them them towards that much sought-after organic page. 1 ranking.
SEO is tough work. You want someone in your corner who is genuinely interested in working alongside you and your business. When you choose the Perth freelance SEO experts at Pixel Pie that’s exactly what you’re getting.
Understanding your business’s SEO needs can be a little tricky. We’ll sit down with you and discuss how SEO can benefit your business, areas where your current SEO may be lacking, as well as other possible ways to improve your digital strategy. Drop us a line and arrange a no-obligation free consultation. We even come to you.
Simply put, SEO is what affects a website’s organic rankings on search engines such as Google. It is the silent yet extremely powerful component in ensuring the long-term success of your business. Something that you can’t afford to take lightly.
The principles behind SEO rankings are simple. The most authoritative and relevant website related to a search query (keyword) will receive a higher organic search ranking. The process behind achieving high SEO rankings, however, is not so simple. That’s why business owners use Perth SEO experts like ourselves to give themselves the best chance of building those high organic rankings.
SEO isn’t just about concentrating on getting that big volume keyword on page. 1 either (although that is still always a focus), it’s also about being strategic in other ways. Targeting multiple long-tailed keywords could potentially bring in more business than simply hitting one big keyword. Not to mention your focusing some of efforts on your Local SEO is a great way to attract quality leads.
As two of Perth’s leading SEO consultants we hear this question a lot. We can answer that question by asking another; how important is it to you that customers can easily find your product or service?
Whilst that might sound a tad cheeky it is actually one of the simplest ways to emphasise the importance of search engine optimisation. In today’s online orientated world your website is your best platform to pitch your product/service to your customers. While traditional media may still have its place in product advertising, realistically for the average Perth business owner SEO is unquestionably your most sustainable means of attracting traffic and leads. Without SEO, you’ll have many less eyes on your business.
SEO isn’t just about increasing visibility online, it’s about increasing visibility to the right audience. Getting a lot of eyes on your website is great, but really want you’re interested in is attracting quality leads. Quality leads are the kind that will actually convert to a purchase and at the end of the day that’s really all that matters.
As mentioned, your SEO rankings are determined by how relevant your web page is to the search query, and also how authoritative your website is deemed to be. So how do you make your web page relevant to search queries? Content. Content and keyword placement.
Not just any old content either but high-quality content. The same goes for keywords. You can’t just cram keywords on a page to hit for that specific search phrase on Google. You need an SEO expert eye for that kind of thing. Lucky for you ours are as sharp as they come. Then there is technical SEO, which can get…well technical. Quality content, strategic keyword placement and highly tuned technical SEO make for strong on-page SEO.
Secondly, authority. Some authority can only be earned over time i.e. age of domain. Otherwise you need off-page SEO, known as link building. Getting links from other authoritative sites helps Google recognise your site’s authority. Link building takes patience, hard work and the right know-how.
SEO is a tough game. Some people invest large amounts of money into their SEO campaigns and can end up with little to show for it in terms of rankings. This includes Perth businesses owners who put their faith in some of the big SEO agencies. Yes, agencies are generally reliable and reputable. But they can in no way guarantee organic search rankings.
We have clients who originally came to us very wary of using another Perth SEO service. We don’t blame them. If you’ve been burnt by an SEO agency before then you’ll know the frustration that goes with it. Waiting months and months to see results, being told all efforts are being made and then ultimately seeing very underwhelming results for all that money you invested.
Paying for a “premium level” SEO package isn’t going to get you results. It’s the team behind the service that you want to be sure who you’re investing in. That’s why it pays to have SEO providers such as who aren’t a big company, we’re real people like you and our focus is providing the best SEO service to local Perth businesses.
Agency or freelance, there more than a few Perth “SEO Specialists” to choose from. So, as a business owner how should you go about choosing the right service for you?
OK putting our impartiality hat on, some businesses may be better suited using an agency. Large companies with huge marketing budgets will require the man power of a fully loaded digital marketing agency because not only will they need SEO but also, they’ll the Full Monty. Email marketing, re-marketing, reputation management you name it.
But those aren’t our field. We prefer to work with small to medium businesses because we know we have what it takes to help them achieve their online marketing goals. As a business owner you want a local SEO team on your side. It’s much harder partner up with someone interstate. Face to face consultations make communication much easier for a working relationship
We set out to be freelancers for one main reason. We wanted to be able to feel more involved with our clients and really the success of our campaigns that we built for them.
We didn’t want to be handling dozens of accounts, seeing many of them come and go in a short amount of time like you might do at an agency. No, we would rather be 100% involved all of the way, and really feel like we were providing an excellent and honest service to local Perth businesses.
And that is what we believe do. Our clients enjoy the convenience and level of service we are able to provide as freelancers, and we’re able to enjoy job which we are so passionate about and see our dedication reflected in the success of our clients.
If we sound like the kind of team you’d like to partner up with then take the first step and drop us a line today for a free consultation. We’ll even come to you.